The branding for NUNU Fresh and NUNU carry is mainly based on the brand՚s and product՚s natural and sustainable character. The logo resonates from an abstract, geometric leaf in natural, fresh colors. It was supposed to be bold, young and dynamic, without transporting any artificial or synthetic association. Therefore I established a color scheme that has bold and deep characteristics as well es some very light, airy appeals.
The branding was adapted on several slides of a pitch presentation, built up directly in power point to give the customer the option to easily adapt and change its content.
